![]() "It's like when you get chips at a casino, it's easy to forget that you're playing with real money." In the long run, that could help developers boost their app sales and rake in more cash (they get 70 percent of every Amazon Appstore purchase), if shoppers are more willing to dole out Amazon Coins instead of dollars. "Using virtual currency takes the user one level away from actual dollars, which can lure them to spend more," says Tanjeloff. ![]() Since you've already pre-paid for your Amazon Coins, several small purchases hardly feel like a drain on your bank account, at least until it's time to reload your balance. Likewise, it's easy to forget you're spending real money when you pay with virtual currency, because you're thinking in terms of coins or points, not cash. It's well-documented that we spend more money with credit cards than we do with cash, because instead of forking over a $100 bill, you're merely swiping a card and not watching the money fly from your wallet. It also means that mentally converting your Amazon Coin balance to real dollars won't be too hard, a problem that's plagued Microsoft Points and Nintendo Points. By converting coins to pennies instead of dollars, Amazon is giving developers the flexibility to sell in-app purchases for less than a dollar if they choose. penny, meaning a 99 cent game will cost 99 coins, a $1.99 app costs 199 coins, and so on. It could also open the door for more in-app promos, where consumers can win coins and use them for future in-app purchases, which would help developers earn even more money, Tanjeloff says. "Any time you reduce the friction in buying an app or an in-app purchase, developers see better sales," he says. ![]() The e-commerce giant is billing it as a way for developers to make more money by making it easier for shoppers to buy apps and games.Īndroid and iOS app developer Zak Tanjeloff agrees that Amazon Coins could put more cash in developer's bank accounts. Following in the footsteps of Microsoft and Nintendo, Amazon has announced its own virtual currency for game, app, and in-app purchases, called Amazon Coins, on the Kindle Fire HD. ![]()
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